mHealth, Data Security and JLaw

The recent high-profile hack into celebrity private photos stored in the cloud and how hackers accessed and posted the personal photos forces those of us in the mobile healthcare arena to confront the issue – what if the hack had been personal health information?  While nude photos of Jennifer Lawrence (or any other celebrity) are certainly embarrassing and a violation of her privacy, the injury pales in comparison to someone’s health information being hacked and posted – where the release of that information could harm them in myriad ways – both personally and professionally.

The celebrity hack illustrates stored data in a cloud obviously isn’t truly protected; and it cuts right to the ‘what if” scenario. One thing is certain – it would be disastrous not only for the person violated, but for the company charged with protecting the data.

Privacy and data protection are prescient issues that impact everyone in the healthcare ecosystem, from patients to clinicians to vendors and payers. Mobile in healthcare isn’t going away, just the reverse actually.  And the question of how and where the patient’s data will reside, shared and protected is relevant for everyone.

The celebrity hack issue is a visible reminder that data security is at the top of the priority list as digital health grows. Who takes the lead in ensuring it is TBD, but the near ubiquity of mHealth means it’s just a matter of time before healthcare data will be a target.

If you want to dive deeper, here are a couple of useful resources on the subject:

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Cracking the Code of Patient Engagement in a Digital World

“Patient engagement” is a huge buzzword these days.  It’s being driven by a number of things:

•Getting patients involved with their own healthcare through accessing their medical records, obtaining insurance, mostly driven by government health initiatives, namely the ACA

•An explosion of tools and services designed to help patients research, measure their health, and take action depending on those conditions.

Despite its importance, people are struggling with figuring out how to get patients engaged. The Health IT highway is littered with companies who have come and gone, all with laudable goals of helping people to better manage their health (e.g. weight, diabetes, heart health, etc.), but failed to reach sustainability in their business.

Seems nobody has cracked the code on patient engagement. Here’s my take…

One size does not fit all – People are different and are motivated by different things on many fronts including their health. Hitting the right chord to engage patients requires variety in approach

Messages – some people respond to the benefits while others are motivated by consequences

Learning Principles – some people respond to more to narrative text, while others respond to videos or images

Motivators – Competition, rewards, coaching – just to name a few.

What the healthcare ecosystem is now finding out is something we marketers have known for a long time – you have to know your ‘customer’, segment, and then deliver the right message/tool at the right time.

And, lastly, but perhaps most importantly – don’t forget about the clinician.  Despite the ubiquity of the Internet and electronic tools, people still say that their number one source for trusted health information is their clinician.  The Pew Research Center recently conducted a national survey on the topic of where people turn to for reliable health information finds that seven-in-ten (72%) adult internet users say they have searched online for information about a range of health issues, the most popular being specific diseases and treatments. One-in-four (26%) adult internet users say they have read or watched someone else’s health experience about health or medical issues in the past 12 months. And 16% of adult internet users in the U.S. have gone online in the past 12 months to find others who share the same health concerns – but – clinicians are still the top source of health information in the U.S.

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Ken Kahtava Served As The President Of The Haskins Group

Ken Kahtava is a notable businessman who has accomplished a great deal during his years in the business world. Ken Kahtava is highly committed to his job, whatever role he might be fulfilling. Ken Kahtava has been able to accomplish a great deal by emphasizing hard work and commitment to his work. Ken Kahtava founded  The Haskins Group. Ken Kahtava served as the President of The Haskins Group, which was s a business development consulting firm that thrived under his leadership. This makes sense, as Ken Kahtava has a good deal of experience with guiding business development, with considerable experience in the corporate world.

The Haskins Group also ran a subsidiary company called SeventhMedia, providing emerging technology solutions for both the healthcare and life-sciences sectors. Ken Kahtava is very comfortable dealing with emerging technologies, as it has featured in his career for many years. Ken Kahtava believe deeply in the idea that disruptive business and technology models should be used to overcome specialized challenges that face all sorts of businesses. Overcoming challenges is creates a thriving company, with some of the most successful firms forged in the fires of hardship.

Ken Kahtava’s entire career has been defined by his interactions with disruptive business models and technologies. Confronting them and overcoming them is part of what has led Ken Kahtava to success. Ken Kahtava founded The Haskins Group because of his love for innovation and problem solving and his commitment to those principles.

Through more than two and half decades of work in the corporate world, Ken Kahtava has served in a number of different roles. He has served in management and foundational roles, too. This includes serving as the Vice President of Business Development for Hallmark, Public Relations Specialist in the United States Air Forces, and the founder of NLM Marketing. These were all roles in which he excelled, including NLM Marketing, which was an extremely successful online marketing technology firm. In the earliest days of the Internet, NLM Marketing worked with some of the largest companies online. This led NLM Marketing to be quite a success under Ken Kahtava’s leadership.

Ken Kahtava has not only been involved in the corporate world, he has also been active in the non-profit one. He served as Chief Business Development Officer for the PKD Foundation. This is a non-profit that is involved in patient advocacy all over the globe. Ken Kahtava firmly believes that by providing solid leadership, he can ensure sustained growth for whatever company he is working with. Ken Kahtava’s wide range of experience has prepared him for virtually any challenge that the business world has to offer. He has worked tirelessly to prove that he is capable of handling whatever issue comes his way.

Recently, Ken merged Haskins Group in to NSGP and Liberate Ideas.

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